If you are aiming to advertise your product, service offering or website on a variety of social sites for the purpose of sales… please refer to paid search or SEO, you have gone too far and you should turn back now.

The principals of Social Media Marketing (or Social Media Optimisation) are simple:

• Build New Relationships
• Increase Brand Awareness
• Gain Credibility and Consumer Trust
• Become and be perceived as an expert

Snapshot of Social Media

Social Media is a collection of published web content like videos, pictures, blogs, bookmarks, news, information and other forms of media that is shared by communities of web users. Social Media Content is predominantly published by users and members. It’s a fact… Social Media sites can be simultaneously updated by multiple users from different locations; as a result high levels of user interaction naturally occur.