The principals of Social Media Marketing (or Social Media Optimisation) are simple:
- Build New Relationships
- Increase Brand Awareness
- Gain Credibility and Consumer Trust
- Become and be perceived as an expert
These factors will strengthen your brand and indirectly lead to revenue and profits over time. It will also allow your company information to spread from a viral human to human or word of mouth perspective.
No doubt about it, social media marketing (or Social Media Optimisation) requires time, patience, and practise. Generating interest on Social Media Platforms and other web communities requires regular interaction and the sharing of quality media.
Creating the “BUZZ” is the basic necessity for SMO to work. Attaining the awareness of users by attracting attention to your recent entry or update; interesting or exciting events, news articles, blog entries or even tweets can attract large amounts of users which could spread rapidly through user to user interaction (Viral Marketing), just like “word of mouth”. We all know word of mouth is a powerful marketing tool, and it is getting the word out there and being regularly interactive on the Social Media scene that will ultimately lead to profile popularity and successful social media marketing campaigns.
Visit www.wiredondesign.co.uk/social-media-marketing.php for the full story.