TACTICAL Search Engine Marketing
The progression and maintenance of keyword positioning in the Natural Search Engine Results Page (SERP)
Search Engines, like Google or Yahoo, use a variety of statistics or factors within their search algorithm in order to assign a page rank and keyword positioning. Some major contributing factors are domain age, domain relevancy to the site content, website history, and the quite well known inbound links which can be broken down into link popularity, link authority and link relevancy.
The Internet is rich with directories, article/ news/PR sites, forums, blogs, and many other types of sites that allow the addition of an outbound link, and the rate at which these links are added is known as link velocity.
Finding the right balance between link velocity and types of websites where the inbound link is posted is the key to a successful tactical link building campaign.
Having the resources like a vast portfolio of good websites or blogs and the control over where and when to post links can help your rise in the search engines dramatically.
STRATEGIC Website Marketing
Over Time, revenue & profits from paid search and advertising can show up via natural search, whilst social media marketing may yield product recommendations and create or aid in brand awareness.
Creating and sharing interesting content like videos, news, articles, blogs, tools, wikis or any other packaged value system can stream traffic to your target page/s and can also help your site to gain high quality viral links.
CONCLUSION
Internet Marketing is already a specialist marketing tool and therefore we recommend a good mix of both in all efforts… Don’t do anything just to get links! With a little thought, planning and care you could have leverage over your competitors from both a Tactical and Strategic perspective.
Tags: link building, SEO, strategic marketing, tactical marketing
